Redken Color Extend Magnetics vs Pureology Hydrate Shampoo

If you color your hair and are choosing between Redken and Pureology, the two shampoos most often compared are Redken Color Extend Magnetics and Pureology Hydrate. Both are sulfate-free and aimed at color-treated hair. This comparison is based on the Ulta product pages.

At a glance

Redken Color Extend Magnetics Sulfate-Free Shampoo

Ulta's page says it "gently cleanses color-treated hair" and is sulfate-free. It says the Color Extend Magnetics system "is acidic, which helps to balance the pH levels of the hair and care for the tone and vibrancy of professional color in between salon services". Redken says to use it as a system with the Color Extend Magnetics Conditioner. The ingredient list uses coco-betaine, disodium laureth sulfosuccinate and sodium cocoyl isethionate as cleansers, and includes amodimethicone, arginine, serine and hydrolyzed soy protein.

Pureology Hydrate Shampoo

Pureology Hydrate is a sulfate-free, vegan shampoo for normal to thick, dry, color-treated hair. Ulta's page says it provides "extraordinary color protection" and lists jojoba, green tea and sage as key ingredients.

Key differences

• Main goal. Redken's pitch is pH and color vibrancy. Pureology's is moisture for dry, color-treated hair.
• Vegan claim. Ulta's Pureology page says "100% vegan", and the Redken page we checked doesn't make a vegan claim.
• Both contain fragrance and silicones (amodimethicone).

Verdict: which should you choose?

Choose Redken Color Extend Magnetics if your main concern is keeping salon color looking fresh between appointments and your hair isn't especially dry. Choose Pureology Hydrate if your color-treated hair is also dry and you want a vegan formula.

Ingredient lists

Redken Color Extend Magnetics Sulfate-Free Shampoo

Ingredient list as published by Ulta Beauty product page (checked 2026-10-26). Formulas change; always check the pack you buy.

Aqua/Water/Eau, Coco-Betaine, Disodium Laureth Sulfosuccinate, Sodium Cocoyl Isethionate, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Glycol Distearate, Sodium Chloride, Decyl Glucoside, Polyquaternium-10, Parfum/Fragrance, Amodimethicone, Ppg-5-Ceteth-20, Hydrogenated Coconut Acid, Propylene Glycol, Peg-55 Propylene Glycol Oleate, Carbomer, Acrylates/Beheneth-25 Methacrylate Copolymer, Disodium Edta, Sodium Isethionate, Benzoic Acid, Sodium Cocoyl Amino Acids, Tocopherol, Trideceth-6, Benzyl Salicylate, Potassium Dimethicone Peg-7 Panthenyl Phosphate, Limonene, Linalool, Magnesium Nitrate, Sodium Sarcosinate, Benzyl Alcohol, Hydroxycitronellal, Sodium Acetate, Alpha-Isomethyl Ionone, Arginine, Serine, Hydrolyzed Soy Protein, Cetrimonium Chloride, Glutamic Acid, Benzophenone-4, Sodium Benzoate, Butylene Glycol, Isopropyl Alcohol, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Methylchloroisothiazolinone, Magnesium Chloride, Methylisothiazolinone, Glycerin, Phenoxyethanol, Tetrasodium Edta, Bambusa Vulgaris Sap Extract, Camellia Sinensis Leaf Extract, Potassium Sorbate, Sorbic Acid, Sodium Hydroxide, Citric Acid

Pureology Hydrate Shampoo

Ingredient list as published by Ulta Beauty product page (checked 2026-10-26). Formulas change; always check the pack you buy.

Aqua/Water/Eau, Sodium Cocoyl Isethionate, Disodium Laureth Sulfosuccinate, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Glycol Distearate, Cocamidopropyl Betaine, Glycereth-26, Decyl Glucoside, Coconut Acid, Sodium Hydroxide, Sodium Isethionate, Parfum/Fragrance, Citric Acid, Ppg-5-Ceteth-20, Divinyldimethicone/Dimethicone Copolymer, Sodium Chloride, Polyquaternium-7, Amodimethicone, Coco-Betaine, Polyquaternium-10, Propylene Glycol, Peg-55 Propylene Glycol Oleate, Linalool, Carbomer, C11-15 Pareth-7, Benzoic Acid, Laureth-9, Butylene Glycol, Glycerin, Limonene, Geraniol, Tocopherol, Benzyl Alcohol, Trideceth-12, Salicylic Acid, Sodium Benzoate, Helianthus Annuus Seed Extract/Sunflower Seed Extract, Magnesium Nitrate, C12-13 Pareth-23, C12-13 Pareth-3, Benzophenone-4, Tetrasodium Edta, Phenoxyethanol, Hydroxypropyltrimonium Hydrolyzed Wheat Protein, Wheat Amino Acids, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Ci 60730/Ext. Violet 2, Methylchloroisothiazolinone, Hydrolyzed Soy Protein, Sorbic Acid, Magnesium Chloride, Methylisothiazolinone, Potassium Sorbate, Disodium Edta, Helianthus Annuus Seed Oil/Sunflower Seed Oil, Ascorbic Acid, Camellia Sinensis Leaf Extract, Rosa Centifolia Flower Extract, Aloe Barbadensis Leaf Extract

Sources

• Redken Color Extend Magnetics Sulfate-Free Shampoo: Ulta Beauty product page, checked 2026-10-26
• Pureology Hydrate Shampoo: Ulta Beauty product page, checked 2026-10-26

How we wrote this: we have not tested these products. This comparison only uses what the brands and retailers publish (product descriptions, directions and ingredient lists) on the pages linked under Sources. Claims in quotes are the brand's own. Prices and formulas change, so check the current product page. This is general information, not medical advice.