Redken All Soft vs Pureology Hydrate Shampoo

Redken All Soft and Pureology Hydrate are two of the most-searched salon shampoos for dry hair. Here's how they compare, based on the retailer product pages.

At a glance

Redken All Soft Shampoo

Ulta's page says All Soft "cleanses while creating soft, silky hair" and features "Redken's Moisture Complex featuring Argan Oil". Its conditioning claim ("15x more conditioning") applies when it's used with the All Soft Conditioner and Argan-6 Oil. The ingredient list starts with sodium laureth sulfate and dimethicone, and argan oil (argania spinosa kernel oil) appears near the end.

Pureology Hydrate Shampoo

Ulta describes Hydrate as a "sulfate free, rich formula" for normal to thick, dry, color-treated hair, "100% vegan", with jojoba, green tea and sage as key ingredients. It's a concentrated formula (Ulta's page says "75+ shampoos in a single bottle", and the directions say to use a dime-sized amount).

Key differences

• Sulfates. All Soft uses SLES. Hydrate is sulfate-free.
• Color-treated hair. Pureology positions Hydrate specifically for color-treated hair. All Soft is positioned for dry, brittle hair.
• Colorants. All Soft's list includes colorants (Orange 4, Red 33).

Verdict: which should you choose?

Choose Pureology Hydrate if your hair is color-treated or you want a sulfate-free, vegan formula. Choose Redken All Soft if you're happy with a sulfate shampoo and want to use the full All Soft system with its conditioner and argan oil. See also Redken All Soft vs Extreme.

Ingredient lists

Redken All Soft Shampoo

Ingredient list as published by Ulta Beauty product page (checked 2026-10-26). Formulas change; always check the pack you buy.

Aqua/Water, Sodium Laureth Sulfate, Dimethicone, Disodium Cocoamphodiacetate, Glycol Distearate, Hexylene Glycol, Sodium Chloride, Cocamide Mipa, Parfum/Fragrance, Sodium Pca, Salicylic Acid, Benzoic Acid, Guar Hydroxypropyltrimonium Chloride, Carbomer, Citric Acid, Propylene Glycol, Sodium Citrate, Disodium Edta, Sodium Cocoyl Amino Acids, Potassium Dimethicone Peg-7 Panthenyl Phosphate, Sodium Sarcosinate, Benzyl Alcohol, Argania Spinosa Kernel Oil, Arginine, Hydrolyzed Soy Protein, Coumarin, Linalool, Limonene, Fumaric Acid, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Ci 15510/Orange 4, Phenoxyethanol, Ci 17200/Red 33, Tetrasodium Edta, Potassium Sorbate, Sodium Hydroxide

Pureology Hydrate Shampoo

Ingredient list as published by Ulta Beauty product page (checked 2026-10-26). Formulas change; always check the pack you buy.

Aqua/Water/Eau, Sodium Cocoyl Isethionate, Disodium Laureth Sulfosuccinate, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Glycol Distearate, Cocamidopropyl Betaine, Glycereth-26, Decyl Glucoside, Coconut Acid, Sodium Hydroxide, Sodium Isethionate, Parfum/Fragrance, Citric Acid, Ppg-5-Ceteth-20, Divinyldimethicone/Dimethicone Copolymer, Sodium Chloride, Polyquaternium-7, Amodimethicone, Coco-Betaine, Polyquaternium-10, Propylene Glycol, Peg-55 Propylene Glycol Oleate, Linalool, Carbomer, C11-15 Pareth-7, Benzoic Acid, Laureth-9, Butylene Glycol, Glycerin, Limonene, Geraniol, Tocopherol, Benzyl Alcohol, Trideceth-12, Salicylic Acid, Sodium Benzoate, Helianthus Annuus Seed Extract/Sunflower Seed Extract, Magnesium Nitrate, C12-13 Pareth-23, C12-13 Pareth-3, Benzophenone-4, Tetrasodium Edta, Phenoxyethanol, Hydroxypropyltrimonium Hydrolyzed Wheat Protein, Wheat Amino Acids, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Ci 60730/Ext. Violet 2, Methylchloroisothiazolinone, Hydrolyzed Soy Protein, Sorbic Acid, Magnesium Chloride, Methylisothiazolinone, Potassium Sorbate, Disodium Edta, Helianthus Annuus Seed Oil/Sunflower Seed Oil, Ascorbic Acid, Camellia Sinensis Leaf Extract, Rosa Centifolia Flower Extract, Aloe Barbadensis Leaf Extract

Sources

• Redken All Soft Shampoo: Ulta Beauty product page, checked 2026-10-26
• Pureology Hydrate Shampoo: Ulta Beauty product page, checked 2026-10-26

How we wrote this: we have not tested these products. This comparison only uses what the brands and retailers publish (product descriptions, directions and ingredient lists) on the pages linked under Sources. Claims in quotes are the brand's own. Prices and formulas change, so check the current product page. This is general information, not medical advice.